2019–Present
Chief Marketing Officer
BST Global
About Melopa
Built from real executive experience and a belief that leadership support should feel more human.
Melopa was built on a belief that leadership support should feel human, intentional, and grounded in real executive experience.
Founder-led and intentionally limited.
Founder perspective
Eileen M. Canady
For thirty years, Eileen led marketing, strategy, brand, digital, and transformation inside growing companies — making the growth bets, redesigning how the work gets done, and carrying the pressure that comes with change. That experience is the foundation Melopa is built on.
Leadership can be isolating, especially at the moments when the stakes are highest and the number of people you can think honestly with gets smaller.
Melopa was built to be a different kind of room: steady, confidential, and led by someone who has carried executive accountability herself.
The name Melopa comes from Eileen's three children — a reminder that the work is built on legacy, values, and long-term thinking rather than short-term visibility.
Coaching credentials
Certified coaching depth behind the executive experience.
Eileen is a Certified Professional Coach (CPC) through the Institute for Professional Excellence in Coaching (iPEC) and a Certified Energy Leadership Index Master Practitioner (ELI-MP). These certifications add a layer of depth to the work, supporting clients not only in what they do, but in how they think, respond, and lead.
Values
What the brand protects in every conversation.
These principles shape every engagement, whether it begins with coaching, advisory, or community.
- 01
Authenticity
Real progress starts with honest conversation, not performance or posturing.
- 02
Clarity
Good counsel cuts through noise so leaders can see what matters and decide what comes next.
- 03
Trust and safety
Confidentiality and discretion are part of the product, not a footnote to it.
- 04
Empowerment
The goal is not to prescribe answers. It is to help leaders make decisions they can own.
Career
The career behind the counsel.
Thirty years in marketing and executive leadership since 1995, most recently as a technology CMO. Four of the senior roles:
2015–2019
SVP, Global Marketing
Sykes Enterprises
2009–2015
VP, Strategic Development & Marketing
JHS Capital Advisors
2003–2005
Founder & Principal
iFoundry Consulting
Selected results
- Quadrupled sales-qualified pipeline at BST Global and helped earn three straight Frost & Sullivan Company of the Year awards (2024–2026).
- Redesigned sales qualification at Sykes Enterprises, lifting the new-logo win rate 30%.
Recognition
- Silver Stevie Award, Marketing Executive of the Year
- Chief Marketer Top Women in Marketing (2025)
- Forbes Communication Council
Education
- MBA, Finance and Marketing (Honors) — University of Tampa
- BA, English — University of Delaware